Merchandise Design//2019

Hindustan Coca-Cola Beverages {HCCB} is one of India’s largest FMCG companies manufacturing beloved beverages such as Coca-Cola, Sprite and Minute Maid. HCCB approached us to re-design their diary which was an important part of HCCB’s culture; gifting diaries to their employees and clients. They wanted the diary to be reflective of their motto, “Inspired by India”.

India is a land of diverse people, culture and perspectives. We chose to represent the nation and its diversity through two visual directions. One is abstract through a myriad of shapes and pattern and the other through India’s many languages which was explored through HCCB’s brand language. HCCB decided to go with both directions and tasked us to create additional merchandise based of off them.