Packaging Design//2021-2022

Aloha is a coffee brand whose beans are sourced from Chikmagalur, a region of South India. This Mumbai based coffee brand wanted to revamp their packaging for their line of coffee flavors. Aloha wanted their packaging to evoke a sense of warmth and nostalgia.

We created custom typography for their line of flavors inspired by the Art Deco signage of Mumbai. It is an iconic part of the city’s architecture and graces the signs of some of the city’s most famous cafes such as Cafe Mondegar and Jimmy Boy. It is evocative of a time when Mumbai was once called Bombay; dynamic, retro and timeless but with a contemporary twist.

We created a color palette reflective of the coffee’s flavor profiles. A creamy white for Pure Vanilla. A smooth butterscotch brown for Caramel Temptations. A burnt orange for Filter Coffee. A deep hazel for Forest Hazelnut. A rich mahogany for Pure Arabica. These cozy shades paired with stylized typography evoke a world of comfort and good times.