LMBCS//Event Promotion Design//2022

Sharod Utsav is an annual Autumn Festival celebrated by Bengali people. L.M.B.C.S. {Lower Mainland Bengali Cultural Society} hosts Metro Vancouver’s Autumn Festival annually. I had the great opportunity to give back to my Bengali community through my design practice.

I was tasked with designing the creative assets for the promotion of Sharod Utsav 2022. Though the festival is Bengali, it is being celebrated in Canada. Taking these cultural contexts in mind, I had to think of how to bridge these two cultures to create something that was uniquely Bengali Canadian.

The illustration style is inspired by the Kalighat tradition of paintings from West Bengal, India during the 19th Century. Kalighat style illustrations featuring Canadian wildlife being Bengali amalgamated into a visual that was truly Bengali Canadian. These posters have garnered a lot of excitement and love from my Bengali community.